operations to Voltswagen in order to highlight their commitment to electric vehicles. On March 29, three whole days before the holiday, the company “accidentally” posted a draft press release announcing they were changing the name of their U.S. Its first mistake was starting the joke too early. However, Volkswagen broke a fundamental rule of PR and badly damaged its relationships with the press by outright lying about its 2021 prank. Even the Minion mishap was clearly intended to be humorous. Most April Fools’ Day brand jokes are delivered with a wink and a nudge. The risk of raising hackles is far higher than any potential laughs or positive PR. The lesson: Don’t fundamentally alter the use of your product for a joke, especially without requiring users to opt in.
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